Digital Marketing has truly dominated the way businesses compete. From the time the internet became accessible to any person, businesses took the opportunity to have a more efficient way to market their product and/or services. However, this also became a big challenge since having a great website means considering many ideas, techniques and trends.
As the companies became more used to digital marketing, key elements of a successful digital marketing strategy were discovered. These elements are what most companies have in common but also where they compete the most. Knowing these elements can become your key to successful digital marketing.
Fully Functional Web Design
Your website will represent your company and a customer’s first impression for your company relies on it. A website with a great web design can be very enticing. But customers not only look for a good-looking web design; they also consider a website that works smoothly.
If you are also thinking about ads, then consider having some. Just make sure that the ads will not dominate your website. Make sure that you design a clutter-free site. This will make your site look neat and very professional. Having too much ads on your site might gain negative feedback from your customers.
Another point that you need to consider is the efficiency of each tab and button of your site. You don’t want your customers decreasing because each time they click on your website, they redirect to another site. You need to make sure that all tabs, ads and buttons are working smoothly before launching your site.
Aim For SEO Organic Search
Stricter algorithms of Google, the most prominent search engine used in the web, in terms of ranking websites is now one of the reasons why companies are starting to upgrade their SEO. As the competition goes stiff, you might want to consider your SEO ranking to make sure that your customers will not lose sight of your website.
Being on the top ranks of organic searches also imposes that your company can be trusted. The higher you rank, the more chances that your site will be checked by potential customers. Sure, PPC or pay per click may be easier to deal with. But paving your way to the top without it can be more rewarding.
Strong, Sharable Content Marketing
Strong, sharable contents should always be a part of your digital marketing strategies. Contents that are simply thrown into your website is no good. Customers look for contents that are not only gives information but also entertains. In most cases, sharable contents become viral, thus bringing more traffic to your site.
Make sure you also share contents that are related to your company, products or services. Educate your customers; this will make them feel important and ultimately trust your company. And when they trust your content and share it, the “word of mouth” process will do the rest for you.
Be Mobile Ready
Mobile phones and gadgets have dominated the scene in digital marketing for the past few years, thanks to the continuous development of technology. Making your website ready for mobile phones is an advantage since most customers are now seeking for websites that work smoothly even with smart phones and gadgets. Google algorithms also consider sites that are mobile-ready in their ranking.
Convenience is one of the reasons why customers look for sites that can be viewed easily with mobile phones and gadgets. Being able to deliver that will imply that you are ready for the needs of your customers. Include mobile marketing in your digital marketing strategies in order to reach to your customers anytime anywhere.
Take Advantage Of Social Media
Never underestimate the power of social media. Social media works much like “word-of-mouth”, only more advanced. Millions of people are using social media in order to connect to other people all over the globe, so being active in it is a must. The more popular you site goes in social media, the more possible clients you’ll attract. Social media can be your best ally in spreading the word about your company.
However, do take note that social media can also ruin your reputation. There are many detractors that may use and tag your social media accounts in order to put your site and company in bad reputation. You should handle these detractors with care and take note of how your other customers will also react on your response to these detractors.
With the help of these key elements in digital marketing, you can are assured that you can play along with the big companies. The right mix of everything is the best; do not concentrate on a single element. These key elements can be your gauge on how to improve and be more successful in your digital marketing strategies.
Content shared by Timotheuslee
About the Author
With more than 25 years of professional experience, Timotheus started his career in marketing at Microsoft, working closely with clients such as Disney Australia, China Central Television, and NHK. When the Internet was in its infancy in Singapore, he became the Creative Director at a web design firm, and his clients included Prime Minister’s Office, Visa, MasterCard, Ministry of Education, and MediaCorp. Timotheus leveraged his skills in marketing to generate up to an 8-figure increase in sales figures for his clients.